01
Challenge
Modernize a sprawling information architecture without breaking habits formed over decades.
— Overview
TSTU is one of Uzbekistan's largest technical universities. I redesigned a portal serving 30,000+ students.
02
Solution
A role-based home page (applicant, student, faculty), better search and a calmer visual system.
03
Result
Bounce rate dropped 35% and IT support tickets on 'I can't find X' went down by half.
